Arete means living each day with intent — to challenge oneself each and every day to be better and to become the best version of yourself and your business. It is the pursuit of excellence in order to fulfill one’s purpose. Arete is living up to one’s potential by having a sense of where one is heading and setting out on that journey to realize what can be accomplished. When you live with Arete and an insistence on excellence, positive learnings, growth, and results become a rewarding byproduct of this way of life.